Hong Kong-born cookie brand founder brings flavours of her youth to small-town France
In 2024, French artisanal cookie company Sucré did a four-day pop-up in Hong Kong. The response was overwhelming, says Louise Lui, the brand’s Hong Kong-born co-founder.
“There was already a queue forming outside 25 minutes before us selling,” she says. “And then I was just like, ‘Oh my God, how do you know about us?’”
When developing recipes for the pop-up, Lui and her French partner in life and business, Victor Selle, wanted something that would bridge cultures. They landed on familiar Asian...
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