Department of Culture and Tourism – Abu Dhabi strengthens UK and global trade partnerships at WTM

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed and renewed eight travel trade agreements at World Travel Market London 2026 that will convert demand into visits, encourage longer stays and support year-round travel to the emirate. Seven agreements focus on the UK market, while a renewed global partnership with Hotelbeds extends Abu Dhabi’s international distribution network. The UK agreements bring DCT Abu Dhabi together with Best At Travel, Destination2, Elevate DMC, Kenwood Travel, loveholidays, Luxury Holidays, and Southall Travel. These sales-incentive partnerships will drive the promotion of Abu Dhabi holidays to UK travellers.