Thousands attend Mexican girl's party following viral invite

A family attends a party honoring Rubi Ibarra during celebrations for her down-home 15th birthday near the village of Laguna Seca, San Luis Potosi State, Mexico, Monday Dec. 26, 2016. Rubi's 15th birthday party resembled a rock concert on Monday after thousands of people showed up in response to an invitation by her father that went viral and made her the toast of the country. (AP Photo/Enric Marti)
Police secure an area before the start of a Mass as part of Rubi Ibarra's down-home 15th birthday party in the village of La Joya, San Luis Potosi State, Mexico, Monday, Dec. 26, 2016. Millions of people responded to the invitation for Rubi's Dec. 26th coming of age party in rural northern Mexico, after her parent's video asking "everybody" to attend went viral.(AP Photo/Enric Marti)
Rubi Ibarra, not seen, arrives at the site of a Mass that is part of her down-home 15th birthday party, surrounded by a horde of journalists and a drone flying overhead, in the village of La Joya, San Luis Potosi State, Mexico, Monday, Dec. 26, 2016. Millions of people responded to the invitation for Rubi's Dec. 26th coming of age party in rural northern Mexico, after her parent's video asking "everybody" to attend went viral. An estimated 300 were on hand for the Mass. (AP Photo/Enric Marti)
Visitors look at the esplanade where the down-home 15th birthday party for Rubi Ibarra will take place in the village of Laguna Seca, San Luis Potosi State, Mexico, Sunday, Dec. 25, 2016. Millions of people responded to the invitation for Rubi's Dec. 26th coming of age party in rural northern Mexico, after her parent's video asking "everybody" to attend went viral.(AP Photo/Enric Marti)
Rubi Ibarra sits next to her mother Anaelda and her father Crescencio during a Mass as part of Rubi's down-home 15th birthday party in the village of La Joya, San Luis Potosi State, Mexico, Monday, Dec. 26, 2016. Millions of people responded to the invitation for Rubi's Dec. 26th coming of age party in rural northern Mexico, after her parent's video asking "everybody" to attend went viral. An estimated 300 were on hand for the Mass. (AP Photo/Enric Marti)
Visitors have their picture taken behind a frame honoring Rubi Ibarra during celebrations for her down-home 15th birthday near the village of Laguna Seca, San Luis Potosi State, Mexico, Monday Dec. 26, 2016. Rubi's 15th birthday party resembled a rock concert on Monday after thousands of people showed up in response to an invitation by her father that went viral and made her the toast of the country. (AP Photo/Enric Marti)
Rubi Ibarra, not seen, arrives at the site of a Mass that is part of her down-home 15th birthday party, surrounded by a horde of journalists and a drone flying overhead, in the village of La Joya, San Luis Potosi State, Mexico, Monday, Dec. 26, 2016. Millions of people responded to the invitation for Rubi's Dec. 26th coming of age party in rural northern Mexico, after her parent's video asking "everybody" to attend went viral. An estimated 300 were on hand for the Mass. (AP Photo/Enric Marti)
A prayer book sits on decorative pillow before the start of of Rubi Ibarra's Mass, as part of her down-home 15th birthday party in La Joya, San Luis Potosi State, Mexico, Monday, Dec. 26, 2016. Millions of people responded to an invitation by her father to a coming of age party for the girl in rural northern Mexico after her parent's video innocently asking "everybody" to attend ended up going viral. (AP Photo/Enric Marti)
A man tries to get a signal on his cell next to a railway near the village of La Joya where a down-home 15th birthday party for a local girl is taking place, San Luis Potosi State, Mexico, Monday Dec. 26, 2016. Millions of people responded to an invitation to a coming of age party for the girl in rural northern Mexico after her parent's video innocently asking "everybody" to attend ended up going viral. (AP Photo/Enric Marti)
Rubi Ibarra arrives at the site of a Mass that is part of her down-home 15th birthday party, surrounded by a horde of journalists, in the village of La Joya, San Luis Potosi State, Mexico, Monday, Dec. 26, 2016. Millions of people responded to the invitation for Rubi's Dec. 26th coming of age party in rural northern Mexico, after her parent's video asking "everybody" to attend went viral. An estimated 300 were on hand for the Mass. (AP Photo/Enric Marti)
A couple, who traveled from Mexico City with a group of bikers, pose for a photo backdropped by a banner welcoming visitors to Rubi Ibarra's down-home 15th birthday party in the village of La Joya, San Luis Potosi State, Mexico, Monday, Dec. 26, 2016. Millions of people responded to the invitation for Rubi's Dec. 26th coming of age party in rural northern Mexico, after her parent's video asking "everybody" to attend went viral. (AP Photo/Enric Marti)
Rubi Ibarra, in an elaborate fuchsia dress and gleaming tiara, sits for a Mass part of her down-home 15th birthday celebration in a field at her hometown of La Joya, San Luis Potosi State, Mexico, Monday Dec. 26, 2016. Thousands of people responded to an invitation to a coming of age party for the girl in rural northern Mexico after her parent's video innocently asking "everybody" to attend ended up going viral.(AP Photo/Marco Ugarte)
Visitors pose for souvenir pictures at the site of a Mass that is part of Rubi Ibarra's down-home 15th birthday party in the of La Joya, San Luis Potosi State, Mexico, Monday, Dec. 26, 2016. Millions of people responded to the invitation for Rubi's Dec. 26th coming of age party in rural northern Mexico, after her parent's video asking "everybody" to attend went viral. (AP Photo/Enric Marti)

LA JOYA, Mexico — Looking overwhelmed by the attention, yet resplendent in an elaborate fuchsia dress and gleaming tiara, Rubi Ibarra celebrated her 15th birthday on Monday in a rural Mexican village after the invitation to the event by her father went viral and made her the toast of the country.

Family members had to open a path for the girl through reporters and photographers snapping her picture so she could reach the Mass for her in a field in central San Luis Potosi state. A large billboard saying "Welcome to my 15th birthday party" with Rubi's picture towered over the tents and tables filled with food.

Thousands of people from across Mexico poured into the community of La Joya for the "quinceanera" celebration, a traditional coming-of-age party similar to American "sweet sixteen" parties in which Mexican families often throw big, costly bashes for their daughters.

"I came to see if they would give me a dress for my granddaughter for her 15th birthday in May," said Victoriano Obregon, who came all the way from the northern state of Coahuila for an event which by Monday evening resembled a rock concert with music and large crowds.

Rubi's bash gained national and international notoriety in early December after a local event photographer posted on his Facebook page a video of the girl's father describing a down-home birthday party complete with food, local bands and horse races. In the video, cowboy hat-wearing Crescencio Ibarra haltingly but proudly describes the party and prizes, before announcing that "everyone is cordially invited."

Rubi's mother later explained that Crescencio had only been referring to everyone in the neighboring communities, not the world, but by then the video had been picked up dozens of times on Youtube and had been seen by millions, sparking tributes by musical stars, jokes and offers of sponsorships by companies.

Mexican airline Interjet published a promotion offering 30-percent discounts on flights to San Luis Potosi, under the slogan "Are you going to Rubi's party?"

Internet jokesters published photos of troops of turkeys, backhoes stirring giant caldrons of soup and massive crowds "heading for Rubi's party."

Actor Gael Garcia made a parody video of the invitation, and norteno singer Luis Antonio Lopez "El Mimoso" composed a "corrido" song especially for Rubi. The humble daughter of ranchers even got an offer to appear on the soap opera "The Rose of Guadalupe."

"What happened with Rubi is an interesting example of how the internet amplifies and makes hyper-transparent people's personal lives and how traditional media look for stories on social networks to bring in new audiences" who they have been losing, said Sergio Octavio Contreras, a communications professor at Mexico's La Salle Bajio University.

Jose Antonio Sosa, an expert on social media at the Iberoamericana University, said the country's obsession with Rubi's birthday party reflected a need for lighter stories in a society weary of violence and economic problems.

All the attention seemed to take the poor communities near where Rubi's family lived aback. The access roads were blocked with cars and state police and Red Cross workers monitored the situation.

Some locals said they hoped something good could come out of it for the communities, which have a mezcal distillery but where residents are pleading for cellphone coverage.

"More than anything, this can bring attention to us ... so people can see the unemployment," said local resident Rutilio Ibarra.

___

Corrects spelling of quinceanera in paragraph 3.

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