Pure Parima Celebrates Successful Soft Opening of First Flagship Store

Sep 19, 2026

Mayor Stephen Steglik joined the luxury lifestyle brand for a ribbon-cutting ceremony ahead of its November 7 grand opening.

MT. LAUREL TOWNSHIP, N.J., United States, September 19, 2026 -- Pure Parima celebrated the successful soft opening of its first-ever retail location on September 17, 2026, at 107 Gaither Drive, Suite A, Mt. Laurel Township, N.J. 08054.

Mayor Stephen Steglik of Mt. Laurel attended as a special guest and participated in a ribbon-cutting ceremony commemorating the milestone. The evening offered invited guests, members of the media, and content creators an exclusive first look at the luxury storefront and Pure Parima’s award-winning Egyptian cotton collection.

The flagship store’s official grand opening will take place on November 7, 2026. The store’s regular operating hours are Monday through Friday from 9 a.m. to 5 p.m.

“The opening of our first retail location is an incredibly meaningful milestone for Pure Parima,” said Parima Ijaz, founder and CEO of Pure Parima. “We created this space to offer customers the tactile experience of seeing and feeling our products while discovering the craftsmanship, authenticity, and attention to detail behind every piece.”

Founded in 2018 as an e-commerce brand specializing in 100% Egyptian cotton bedding, Pure Parima has since expanded its collection to include bath products, sleepwear, décor, and other wellness-inspired lifestyle essentials. The Mt. Laurel Township flagship represents the company’s first expansion into permanent brick-and-mortar retail.

Designed as a calm and inviting destination, the store allows customers to experience Pure Parima’s products in person and receive a thoughtfully curated level of service beyond what is possible online.

The soft opening featured an immersive presentation of the brand’s bedding and lifestyle collections, along with a hosted dinner, curated mocktail bar, coffee and matcha cart, and live embroidery station.

“We are grateful to Mayor Steglik and everyone who joined us to celebrate this new chapter,” Ijaz said. “The response to the space reinforced our belief that customers want a more personal and immersive way to experience Pure Parima. We look forward to welcoming the wider community during our official grand opening on November 7.”

For additional information, store imagery, or interview opportunities with Parima Ijaz, contact Gabrielle Lask, publicist at Otter PR, at [email protected].

About Pure Parima

Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, beginning with the highest-quality Egyptian cotton bedding. As the first U.S. brand to receive full certification from the Egyptian Cotton Association, Pure Parima sets the standard for authenticity, transparency, and quality in premium home goods. The brand is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has grown into a destination for wellness-inspired living, offering beautifully made essentials that support health, relaxation, and an elevated lifestyle.

Contact Info:
Name: Gabrielle Lask
Email: Send Email
Organization: Pure Parima
Website: https://www.pureparima.com/

Release ID: 89203772

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