5 Filipino beauty launches that defined 2026

The Philippine beauty industry continues to come into its own in 2026, with homegrown brands introducing fresh ideas, innovative products and exciting collaborations that showcase the creativity of local beauty entrepreneurs. While Korean, Japanese and Western beauty brands have long influenced Filipino consumers, the growing P-beauty movement is proving that local labels have plenty to offer in their own right. As the year draws to a close, five noteworthy P-beauty launches stand out for reflecting the industry’s growing confidence and creativity. 1. Ever Bilena Coquette Collection: A celebration of femininityEver Bilena embraced romantic, feminine aesthetics with its Coquette Collection, a 25-piece makeup lineup inspired by delicate bows, soft pinks, and vintage boudoir glamour. The collection features five product categories: Le Petit Palette, Rococo Lipstick, Chiffon Blur Dip, Bisou Juicy Tint, and Soirée Liquid Blush. Beyond the products themselves, Coquette stands out for its cohesive storytelling. From its thoughtfully designed packaging to complementary shades and textures, the collection creates a distinct beauty experience. 2. Vice Cosmetics x Lierge: When creators become collaborators Vice Cosmetics partnered with beauty creator Lierge Perey for V x Lierge, a limited-edition collection launched in October. Its standout feature is the Three Strikes magnetic palette system, which lets consumers customize their makeup kits by combining...