A bookstore truck on the road

VietnamNews - Oct 11, 2026

After closing his Cá Chép bookstores, Đông A Books CEO Trần Đại Thắng set out on a nationwide journey to bring books directly to readers across Việt Nam. From bustling cities to remote mountain communities, his mobile bookstore is creating unexpected encounters, rekindling a love of printed books and connecting readers with the people behind the pages.

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