FHS World 2026: Hospitality has been tested. Its ambition has not.

As Dubai wakes up this morning, FHS World opens its doors at Madinat Jumeirah at a fascinating moment for global hospitality, and perhaps the most revealing thing about the thousands of investors, owners, operators, developers and government leaders gathering here is that, after one of the more challenging years the industry has faced since the pandemic, nobody appears to have lost their appetite for what comes next.