How Luxury Hotels Are Turning Swag Into Covetable Fashion

Business Traveller - Sep 22, 2026

Forget the branded pen. Today’s best hotel souvenirs include Frame cashmere, Off-White beach bags and corduroy caps coveted enough to sell out—because apparently checkout no longer means leaving everything behind. The post How Luxury Hotels Are Turning Swag Into Covetable Fashion appeared first on Business Traveller.

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