ITB Asia 2026 Opens with New Experience Zones, Guided Tours, and 184% Growth in MICE Show Asia
Under the theme “Experiences in Motion: Human-Centred Design in Travel & Tourism”, Asia-Pacific’s largest 3-in-1 travel trade show runs in Singapore from 21–23 October, bringing together more than 1,000 exhibiting brands and 1,500 qualified buyers. New for 2026 is the Experience Zone, bringing together companies offering travel experiences, activities and attractions, with the Experience Pavilion by Tripadvisor housed within it. Complimentary curated Guided Tours and an invitation-only networking session for association executives create further opportunities for industry exchange. Agoda, Tourism Fiji, Turespaña, Trip.com Group, Uganda Convention Bureau and many more feature among participating brands, while opening keynote speakers Lovrenc Kessler (Simon-Kucher) and Brett Henry (WebBeds) address the global travel outlook and competition in the age of AI.
