UK hydration brand enters Asia through Philippine market

UK hydration brand Vidrate has entered the Asian market through the Philippines, marking its first expansion into the region in partnership with CTC Group Philippines. The launch was celebrated at “Get Vidrated,” an event held at the Pool House of Grand Hyatt Manila that featured yoga, sound healing, recovery stations and product demonstrations. Sarah Hulton, British Ambassador to the Philippines and Palau, attended the event and highlighted the United Kingdom’s strengths in health, science and consumer-product innovation. She noted that British businesses and entrepreneurs are developing products that help people lead healthier, more active lives. Hulton described Vidrate’s Philippine launch as an example of British innovation meeting Philippine entrepreneurship and market expertise. She also underscored the growing commercial relationship between the two countries and encouraged local retailers, distributors, wellness advocates and fitness businesses to explore opportunities with the brand. Founded by Nick Hird and Rob Bennett, Vidrate produces powdered hydration products in sachets that combine flavor, electrolytes, fiber and added vitamins. Its Everyday Hydration range contains zero sugar, natural ingredients and added vitamins C and B12. The company was ranked 28th nationally in “The Sunday Times 100” 2026, which recognizes the United Kingdom’s fastest-growing private companies. Its entry into the Philippines marks a step in...