How the “Dual Olympic City” Activates the Sports Event Economy
On the evening of October 6, after Djokovic won the first set of the men’s singles final, his opponent Alex de Minaur retired due to injury, giving Djokovic his seventh China Open title.
During the tournament, the excitement of the China Open extended from the courts to the entire park. The “second venue” with big-screen viewing, a rich variety of officially licensed merchandise, and food and beverage outlets full of everyday bustle blended the passion of sports competition with the city’s relaxed atmosphere, creating a diverse holiday viewing experience.
